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Networking For Ideas
I conducted design driven workshops for various members of Business Networking International, Mumbai. This is one of the workshops I conducted for qube, a real estate
broking firm that was part of B.N.I. Several business executives were part of this workshop.
Skills
Design Workshop
Industry
Real Estate
Country
India
team
Customers do not trust us
because there is stigma against
the term "Real Estate Broker"
How can we win their trust ?
First we must know where their stigma is coming from
Method
Word association with
Real Estate Broker
Developer's Perspective
Convincer.
Sales Man.
Client Source.
Postman.
Pushy.
Greedy.
Guide.
Local.
Valuator.
Middle Man.
Price Setter.
Information.
Extra Cost.
Broker's Perspective
Relationship.
Competitor.
Un-educated.
Valuator.
Unethical.
Greedy.
Casual.
Experienced.
Connection.
Part Time.
Information.
Unorganized.
Guide.
Lazy.
Trust.
Deal Maker.
Customers do not trust us
because there is stigma against
the term "Real Estate Broker"
How can we win their trust ?
First we must know where their stigma is coming from
Method
Word association with
"Real Estate Broker"
Developer's Perspective
Convincer.
Sales Man.
Client Source.
Postman.
Pushy.
Greedy.
Guide.
Local.
Valuator.
Middle Man.
Price Setter.
Information.
Extra Cost.
Broker's Perspective
Competitor.
Un-educated.
Unethical.
Greedy.
Casual.
Part Time.
Unorganized.
Lazy.
Relationship.
Valuator.
Guide.
Experienced.
Trust.
Connection.
Information.
Deal Maker.
Customer's Perspective
Relationship.
Selfish.
Disturbance.
Valuator.
Trust.
Chipkau.
Extra Cost.
Greedy.
Guide.
Pushy.
Experienced.
Lazy.
Sales Man.
Expert.
Findings :
How can we win their trust ?
Professional.
Experience.
Expert.
Transparent.
Educated.
Community.
Selfless.
Guide.
Consultant.
forum
Customers trust other customer's experiences and advice.
vlog
qube community aims at winning the customer's trust by
re-positioning itself as a community of real estate experts
including developers, realtors, lawyers, investors and customers.
Customers trust professionals who can guide them through the buying process
My key learnings :
01
Facilitation
I learnt how to bring business executives with strong opinions to work on a common problem without ripping
each others hair off.
02
Collective Genius
I discovered how multiple minds from diverse backgrounds can accelerate the process
of innovation.
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