Future Of Retirement

Over 14 weeks, we planned and conducted one hour long, interviews using projective techniques at the homes of participants (Generation X) to understand their perception of Retirement. By analyzing and synthesizing this research, we were able to identify future opportunities for various industries.

Skills

Research 

Industry

Retirement, Government

Country

U.S.A.

Thesis : Gen X's perception of retirement

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Gen-X Expert Interviewee

We conducted one hour long interviews using projective techniques at the homes of our participants. 
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Image Deck

 

 

Goal: Understand how Gen-X sees current retirees

 

 

Asking interviewees to pick 3 abstract images that represent a known retiree to understand their perception

of retirees

Timeline Drawing

 

 

Goal: Understand how Gen-X sees work

 

 

Bringing the interviews to draw out a 

timeline of their career path to start a 

the conversation about their best and worst 

experiences associated with work.

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Trade-Off Exercise

 

 

Goal: Understand Gen-X's aspirations towards retirement

 

 

Forcing the interviewees to trade off one need for another, to understand their hierarchy of aspirations.

Analysis

Research Findings

Generation X has set their dreams aside all their lives.

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Retirement is when they can finally focus on their own dreams.

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During Retirement, their decisions will be driven by 3 factors:

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Social

Dream

Job

Mentoring

“They (Retirees) will pursue a second career that is not for money but for fulfillment, as a means to actively engage…”  -Ben Pang 

Financial

Living with friends

Gen X has always seen work as survival but they will rediscover work as a way to pursue their dreams, maintain social connections, and mental wellness after retirement.

Wellness

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Savings
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Dream
Job
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Living
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Family
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Mentoring

My key learnings :

01

Projective Techniques

I learnt how to design activities and prompts that allow me to tap into the subconscious of my interviewees.

02

Laddering

I learnt the art of asking questions to get to the root

of people's constructs and beliefs.

03

Diagramming

I learnt how to visualize complex, qualitative

information to make it more digestible.

Get In Touch.

India : 982 086 2528

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U.S.A. : 424 298 0944   |