Future Of Retirement
Qualitative research aimed at projecting Generation X's retirement
to identify business opportunities for various industries.
Thesis : Gen X's perception of retirement
Gen-X Expert Interviewee
We conducted one hour long interviews using projective techniques at the homes of our participants.
Goal : Understand how Gen-X sees current retirees
Asking interviewees to pick 3 abstract images that represent a known retiree to understand their perception
Goal : Understand how Gen-X sees work
Bringing the interviews to draw out a
timeline of their career path to start a
conversation about their best and worst
experiences associated with work.
Trade Off Exercise
Goal : Understand Gen-X's aspirations towards retirement.
Forcing the interviewees to trade off one need for another, to understand their hierarchy of aspirations.
During Retirement, their decisions will be driven by 3 factors:
Generation X has set their dreams aside all their lives.
Retirement is when they can finally focus on their own dreams.