Future Of Retirement
Over 14 weeks, we planned and conducted one hour long, interviews using projective techniques at the homes of participants (Generation X) to understand their perception of Retirement. By analyzing and synthesizing this research, we were able to identify future opportunities for various industries.
Thesis : Gen X's perception of retirement
Gen-X Expert Interviewee
We conducted one hour long interviews using projective techniques at the homes of our participants.
Goal: Understand how Gen-X sees current retirees
Asking interviewees to pick 3 abstract images that represent a known retiree to understand their perception
Goal: Understand how Gen-X sees work
Bringing the interviews to draw out a
timeline of their career path to start a
the conversation about their best and worst
experiences associated with work.
Goal: Understand Gen-X's aspirations towards retirement
Forcing the interviewees to trade off one need for another, to understand their hierarchy of aspirations.
Generation X has set their dreams aside all their lives.
Retirement is when they can finally focus on their own dreams.
During Retirement, their decisions will be driven by 3 factors: